What Gen Z really wants from jewellery and how Savage Peach answers
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Gen Z isn’t buying into tradition or trends, they’re buying into stories, sustainability, and soul. No wonder they gravitate toward jewellery that’s meaningful, expressive, and ethically made Vogue Business.
Why Gen Z loves what Savage Peach offers
Uniqueness over mass appeal: Raw forms and one-off rings defy replication.
Sustainability matters: I use recycled 925 silver and earth-honouring crafting.
Emotion > luxury: Pieces feel like they were made for you, not for broadcasting social status.
Manifesto in molten silver
The process of carving wax by hand and sandcasting in molten silver lends each ring an honest, imperfect texture - a physical echo of individuality.
Raw sapphires aren’t polished for perfection, they’re worn for their natural story.
If Gen Z sees jewellery as a statement of identity, my Savage Peach pieces are their visual manifesto.
Love ya,
Lisa xxx